Egypt is looking to woo more Chinese tourists by emphasizing that it is more than just a land of antiquity, Yang Feiyue reports.
While the global tourism industry charts a cautious path to recovery, Egypt is making a bold and calculated pivot eastward.
This January, it launched a concerted charm offensive across China to attract tourists, marked by a series of high-level road shows across major Chinese cities.
The initiative underscores Egypt's strategic focus on the Chinese outbound travel market and aims to promote a refreshed and diversified portfolio of experiences beyond its iconic ancient wonders.
The Egyptian Tourism Authority is spearheading this push with events in Beijing, Shanghai, and Guangzhou in Guangdong province. These road shows are intended to develop direct partnerships with Chinese travel agencies, tour operators, and media, facilitating collaboration on tailored travel products and marketing strategies, according to the tourism authority.
