CULTURE

CULTURE

Tiffany illuminates the Chinese New Year in Beijing and Shanghai

chinadaily.com.cn    |     Updated: 2026-01-30 14:32

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Tiffany's the flagship store at Taikoo Li Sanlitun, Beijing. [Photo provided to chinadaily.com.cn]

As the calendar turns to 2026, Tiffany & Co. is celebrating the Chinese New Year by weaving its storied New York heritage with a thoughtful homage to Chinese culture.

Through stunning visual installations in Beijing and Shanghai, the luxury jeweler is signaling a deepening commitment to cultural resonance and emotional connection in the region.

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