CULTURE

CULTURE

Tiffany illuminates the Chinese New Year in Beijing and Shanghai

chinadaily.com.cn    |     Updated: 2026-01-30 14:32

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Tiffany in Shanghai's Qiantan Taikoo Li, Shanghai. [Photo provided to chinadaily.com.cn]

Beyond the sparkle of diamonds, these celebrations reflect Tiffany's core mission of fostering authentic local expression. By combining sustainable, locally made materials with iconic Chinese motifs, the brand aims to move beyond global luxury formulas toward true cultural harmony.

Founded in 1837 by Charles Lewis Tiffany in New York, Tiffany & Co. is renowned for its innovation and artistry. As the brand continues to expand its global network of more than 300 stores, it continues to prioritize emotional connections while honoring the heritage of the communities it serves.

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