iQIYI LAND Yangzhou set to open on Feb 8

iQIYI, China's leading online entertainment platform, announced on Jan 1 that iQIYI LAND, its first global offline entertainment park, will open in Yangzhou, Jiangsu province on Feb 8, 2026.

Positioned as a next-generation indoor theme park, iQIYI LAND blends advanced technology with iconic Chinese intellectual property to bring popular stories to life through immersive, interactive experiences.

The park has named "Shigeqintian", the 10-member group formed by the hit labor-themed variety show Become a Farmer, as its global ambassadors. The group represents the park's core message, "Happiness Starts With You", highlighting positivity and diligence.

Opening ahead of the Chinese New Year, iQIYI LAND Yangzhou will offer festive experiences for families and travelers. Ticket presales begin on Jan 16.

The park features seven themed zones, including immersive theaters, interactive light-and-shadow spaces, live stage performances, film-and-TV scene photo spots, character interactions, social games, and IP-themed retail and dining. Visitors can explore meticulously recreated sets, engage with live NPCs, and unlock hidden storylines for a deeply immersive experience.

The Yangzhou opening marks a key milestone in iQIYI's offline entertainment strategy. Building on its operation of nearly 60 immersive theaters across more than 30 cities, iQIYI is developing two additional iQIYI LAND projects. The move aligns with the rapid growth of China's theme park market, which reached 60 billion yuan ($8.6 billion) in 2023 and is projected to exceed 110 billion yuan by 2028, according to China Insights Consultancy.

As immersive entertainment continues to evolve, iQIYI aims to strengthen the integration of online and offline storytelling, transforming its IP portfolio into multisensory experiences that connect audiences across platforms and worlds.