Huaihai fashion season ignites consumption vitality in Shanghai's iconic area

Adapting to shifting consumer trends, Huaihai Road has enhanced its sports and fashion offerings and optimized the night economy. Meanwhile, according to Li, international tourists now account for 30 to 40 percent of consumption.

International brands add vibrancy. South Korea's trendy clothing brand Musinsa debuted its first China store at Parkson. Namkook Kim, general manager of Eland China E-Innovation Valley, said the Chinese market is highly attractive; they are bringing more South Korean fashion and beauty brands to Huaihai Road next year.

In addition, Sinan Mansions will host events like Jin Yucheng's exhibition and a New Year flower carnival, covering trends, art and culture to meet diverse needs.