Rise of 'granfluencers' boosts confidence, silver economy
Elderly embrace online fame and inspire fellow retirees, as experts call it praiseworthy but caution on health risks
Silver economy
The latest figures from the Ministry of Civil Affairs show that by the end of 2024, China had over 310 million people aged 60 and above, accounting for 22 percent of the total population.
Noting the increasing population of the elderly and their growing passion for online entertainment and self-accomplishment, as well as their untapped great consumption power, the State Council, China's Cabinet, unveiled a guideline in January 2024, to encourage governments at all levels to take actions to promote the "silver economy".
Under the guideline, governments of all levels and their agencies are encouraged to develop more content that is appealing to the elderly, including literature, TV series, music and short videos. The guideline also requires authorities to set up pioneer programs on elderly-oriented modifications, elderly services and products and smart technologies.
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