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Rise of 'granfluencers' boosts confidence, silver economy

Elderly embrace online fame and inspire fellow retirees, as experts call it praiseworthy but caution on health risks

By CHENG SI | China Daily | Updated: 2025-10-07 08:50

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Screenshots of the Douyin social media accounts of granfluencer "Grandma Wang Who Only Wears High Heels". CHINA DAILY

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