Jackie Chan named brand ambassador for Expo 2027 in Belgrade

BELGRADE -- Serbian President Aleksandar Vucic announced Tuesday that martial arts film star Jackie Chan has been appointed as a brand ambassador for Expo 2027 in Belgrade.

Vucic shared photos of their meeting on Instagram, showing the two posing with panda dolls. He hailed Chan as "a global film star and one of the world's greatest cultural ambassadors," saying his charisma and energy would help present Serbia to the world.

"It is a great honor that he will represent Expo in Serbia. I am convinced that, as a promoter of Expo 2027, he will provide strong support in presenting an event that will put our country at the center of global attention," Vucic wrote.

Serbia won the bid to host Expo 2027 under the theme "Play for Humanity: Sport and Music for All." The event is expected to attract millions of visitors and broad international attention.

Earlier this year, Olympic sprint champion Usain Bolt was also named an ambassador, underscoring organizers' efforts to link the exhibition with globally recognized figures from sports and entertainment.