A new script for Chinese cinema
Industry experts believe magic of moviegoing is here to stay despite rise of streaming, micro dramas, and evolving audience habits, Xu Fan reports.
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While short-form content has its strengths, such as being easily accessible, Shen believes the immersive experience of the big screen, complete with spectacular visuals and shared viewing, cannot be replaced.
"Watching a movie has an irreplaceable social aspect. Audiences can discuss the plot and characters with friends or family," adds Shen, one of the country's fastest-rising young directors. His blockbuster No More Bets, about overseas internet fraud, grossed 3.85 billion yuan in 2023 and sparked heated online debates.
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