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Concerts, exhibitions spurring holiday travel boom

By YAN DONGJIE | CHINA DAILY | Updated: 2023-10-04 07:43
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Artists from East China's Zhejiang Wu Opera Research Center put on a Wu Opera show in Jinhua, East China's Zhejiang province, Sept 29, 2023. [Photo/Xinhua]

During this holiday period, various provinces and cities are increasing their supply of cultural and tourism products, striving to provide tourists with high-quality and diverse experiences.

Beijing has launched 30 themed boutique tour routes, such as "Strolling Beijing", and six Beijing "microvacation" destinations, offering high-quality cultural and tourism products to stimulate consumption, according to People's Daily.

During the first three days of the holiday travel period, Beijing's key tourist attractions received more than 6.8 million visitors, a year-on-year increase of 60.6 percent, and a 31.8 percent increase compared with 2019. The total operating revenue exceeded 418 million yuan, a year-on-year increase of 25.2 percent and an 89.4 percent increase compared with 2019.

Wang Jiawen, who traveled from Changshu, Jiangsu province, to Beijing with her daughter, said they wanted to make the most of this long holiday period because they didn't have many opportunities to travel in the past few years.

"Although it is very crowded during this time of the year, I decided to bring my daughter to Beijing. Cultural tourism helps children broaden their horizons," Wang said.

Concerts and performances are being held in various places in the capital to offer visitors a memorable experience.

From Thursday to Tuesday, the National Grand Theater hosted the opera Minning Town, while on Saturday and Sunday, a National Day concert titled For Our Motherland, We Sing was held at the same venue.

The China Radio National Orchestra will perform a concert at the National Grand Theater on Thursday based on the Mogao Grottoes. The Silk Road and the Dunhuang murals will be used to portray the grand theme of the era — the sta-bility of the country is the happiness of the people.

Shanghai has lined up a string of music festivals, and the Cadillac Shanghai Concert Hall alone is hosting 13 concerts during the holiday period.

Guangzhou, Guangdong province, has launched offline and online cultural tourism activities, including a concert by Jacky Cheung. According to online booking platforms such as Damai and Ferris Wheel Ticketing, seats for the concert are sold out.

Sports and art tourism are drawing visitors to many cities.

Chen Ting, from Guangdong province, said she is participating in a yoga camp in Xiamen, Fujian province. "I'm usually very busy with work, so having a long holiday is a rare opportunity. I want to spend it on learning and self-improvement," she added.

The Ministry of Culture and Tourism, which always encourages rural tourism, has launched 149 high-quality national rural tourism routes, themed "Orange, Yellow, Orange, Green — Beautiful Countryside Scenery", to offer visitors a closer look at village life.

In Jingdezhen, a city in Jiangxi province with a rich history of ceramics, activities such as mid-autumn garden parties and intangible cultural heritage tours have become a crowd magnet.

Zibo, a city in Shandong province famous for its barbecues, is hosting a grand fair, theater shows and feasts to attract tourists.

Anji county in Zhejiang province is hosting special markets to feature local specialties such as white tea and bamboo fans, as well as intangible cultural heritage arts such as sugar blowing and fan painting.

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