China aims to achieve annual flower sales of over $100b by 2035

BEIJING -- China aims to realize the modernization of its flower industry by 2035, with the annual flower sales surpassing 700 billion yuan (about $101.28 billion).

As of 2035, China will basically develop a comprehensive system for flower germplasm resources protection, with the market share of major home-bred varieties reaching 25 percent, according to the development plan jointly issued by multiple government organs including the National Forestry and Grassland Administration and the Ministry of Agriculture and Rural Affairs.

To promote the high-quality development of the flower industry, the country will promote independent innovation in the flower seed industry, optimize the industrial chains and supply chains in the flower industry, and strengthen technology innovation in the sector, according to the development plan.

It also specified measures to elevate flower quality, accelerate the digitalization of the flower industry, and promote flower consumption upgrades.

China now is the world's largest flower producer as well as an important participant in the foreign trade of flowers and a major flower consumer.