China launched the "double-reduction" policy to ease academic stress for students last year, and since then millions of families are placing more emphasis on sports, laying the foundation for the country to make use of the Olympic legacy, says Si.
The show is a good start to explore how to better raise youngsters' interest in winter sports, and could help them become "brave, strong, optimistic and open", says the director.
Currently, the show is available on CCTV's website after it concluded the first run on CCTV-14, a channel tailored for children, earlier last month.
Contact the writer at xufan@chinadaily.com.cn
