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'Fairies' of Dong ethnic group conjure big sales through streaming

By Yang Jun in Guiyang | | Updated: 2021-01-14 20:55
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The livestreaming host group named the "Seven Fairies of the Dong Ethnic Group" promote tea leaves with a special guest in Gaibao village of Liping county, Southwest China's Guizhou province. [Photo by Na Zhikui/For China Daily]

Tapping into livestreaming to promote goods has become a hot trend in cities, but the phenomenon has also reached villages. Seven girls of Dong ethnic group from Liping county, Southwest China's Guizhou province have helped Gaibao village get rid of poverty and become rich via short videos promoting local agricultural products. They've held over 800 public welfare live broadcasts and generated over 130 million yuan ($20.08 million) for hometown villagers in the last three years.

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