Global EditionASIA 中文双语Français
Home / Culture / Music and Theater

Shanghai symphony partners with Venue Asia for greater commercial opportunities | Updated: 2020-09-02 09:24
Share - WeChat
Shanghai Symphony Orchestra and Venue Asia have partnered for greater commercial opportunities. [Photo provided to China Daily]

Before the opening of the 2020-2021 concert season, Shanghai Symphony Orchestra and Venue Asia announced a strategic partnership on branding and commercial cooperation.

Intended to reach new audiences and brands with Venue Asia's leading commercial management and consulting services, the collaboration sets out to enable unique opportunities for brand engagement and support for cultural development through a variety of first-class platforms.

"2020 is a special year. Because it is unusual, we have opportunities to try something new, from rehearsing and performing to finding new audiences," said Fedina Zhou Ping, President of Shanghai Symphony Orchestra. "We are glad to work with Venue Asia to work out more opportunities in the future."

"The orchestra celebrated its 140th birthday last year. We just toured the world to show an old Chinese orchestra's high-level performance of classic music. But I want to say Shanghai Symphony Orchestra does not only have a long history and rich heritage, but everlasting creativity and vitality. We hope the cooperation with Venue Asia will bring more energy and an even better future," said Yu Long, music director of SSO.

John Cappo, president of Venue Asia, also expressed happiness and confidence about the collaboration. "We are proud to work with China's preeminent orchestra, Shanghai Symphony Orchestra, and a landmark venue, Shanghai Symphony Concert Hall. The whole team is thrilled to undertake the great challenge and mission to create unique value to reach new target groups."

Most Popular
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349