Cultural trends under the spotlight as experts look to the future

Fan Zhou, dean of the School of Cultural Industries Management, Communication University of China, said that with hundreds of thousands of international students now studying in China, they are the best medium for promoting Chinese culture and telling true China stories.

In tandem with the forum, Peking University's Institute for Cultural Industries, in conjunction with the National Research Base for Cultural Industries Innovation and Development, also released a preview of their yearly report on China's cultural industries.

The report, comprising 5 sections, analyzes 14 cultural and creative sectors, cultural industries by regions, and listed the major industrial trends and phenomena.

The preview published 10 keywords and 10 features for China's cultural industries in 2019, and predicted the trends for 2020.

According to the report, the top 3 keywords for 2019 are the integration of culture and tourism, digital cultural industries, and "5G plus culture", referring to the innovation brought by 5G technology in promoting culture.

The report holds a positive outlook for the new year, predicting that cultural legislation will continue to advance, the cultural market system will strengthen, and public cultural services will steadily improve.

The cultural industry is also predicted by the report to become an important factor for rural revitalization and, echoing the viewpoints of Mei, copyright will become a focus of the cultural industries.