Choose your own adventure

Rising incomes, better education and a longing for destinations off the beaten track have driven an increasing number of domestic travelers to seek specialized travel services, Magic Travel says in a report issued in May.

"Our bookings during the first four months of this year doubled compared with those for the same period last year," says Ma Wenting, general manager of the travel agency.

"The figures show an increasingly strong need for custom-made consumption and experience-based exploration."

Difficult-to-access travel spots featuring diverse natural landscapes, such as West Africa, Tahiti, the Galapagos islands, the Kamchatka Peninsula, the Amazon and the polar regions, appeal to high-end travelers, the report reveals.

They are also drawn to hot spots like Russia, Brazil, the United Kingdom and Spain, where popular events like the FIFA World Cup, the Olympics and the Premier League take place.

Some travel to better understand their children's future university prospects, to buy property or to undergo medical treatments.

Magic Travel currently has more than 5,000 members, most of whom value travel comfort, freedom and privacy.

About 85 percent of them were born in the 1960s and '70s, according to the agency's report.

However, those born in the '80s and '90s have shown a growing interest in niche tourism.