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Luxury French brand Moynat opens new store in Beijing

By Xu Haoyu | | Updated: 2018-08-08 09:30
Gabrielle handbag [Photo provided to China Daily]

On 26 July, the French brand Moynat, which sells luxury trunks, bags and small leather goods, opened its latest boutique in China at the WF Central mall in downtown Beijing.

Established in 1849 by Pauline Moynat, the brand opened its first shop in 1869 in Paris and became the official supplier of leather items to the nearby Theatre Francais.

Inspired by the theater, and the actress Gabrielle Rejane in particular, Moynat created a handbag named after her which has become one of the brand's most iconic products.

Its design has stood the test of time remarkably well. Chinese actress Yu Feihong carried a pink Rejane handbag to match her cream-colored dress, to show her elegance and love for the brand during the ribbon-cutting ceremony for the new boutique.

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