A big data center to help the tourism industry has been set up in Beijing.
The center jointly established by China CYTS Tours, a travel service provider, and TalkingData, a mobile data service platform, will analyze data like where travelers come from and study demographics.
The high research cost and difficulties in precision marketing caused by huge tourist numbers, complex travel consumption patterns and fragmented data are likely to gradually become a thing of the past, Lin Yifei, executive vice-president of TalkingData, told a media conference on Tuesday.
"The research findings from the big data center will help us better understand both the status quo and trends in the industry," said Ge Lei, executive general manager of CYTS Tours.
