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New Year's menu gets royal touch at McDonald's

By Liu Zhihua | chinadaily.com.cn | Updated: 2017-01-13 15:39

New Year's menu gets royal touch at McDonald's

The McDonald's holds an event to promote its New Year menu. [Photo by Jiang Dong/China Daily]

As the Spring Festival is coming, McDonald's has launched a new menu featuring elements inspired by Chinese royal names.

The new menu includes a variety of burgers, snacks, desserts and drinks with names that are word plays on royal titles.

For example, "Bengong phoenix burger" contains fried chicken, pineapple and lettuce, with sweet-and-sour sauce. "Bengong" is how an empress referred to herself in China, and Chinese consider the Chinese phoenix as the symbol of an empress.

The restaurant chain has also launched a new set of Line Friends capsule toys, which contain Brown bears and Cony the bunnies with eight different looks.

Beijing diners get discounts if they pay with a Bank of China debt card on Fridays and weekends.

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