BEIJING - A senior Chinese official has called for coordinated efforts among schools, families and society in building a sound social and cultural environment for the healthy development of young people's ideology and morality.

Liu Yunshan, head of the Publicity Department of the Communist Party of China (CPC) Central Committee, made the remarks Wednesday at a meeting.

Noting that minors are in the key period when their ideology and values are being formed, Liu urged deepened patriotism-themed education and more ethics practices that will guide them to follow disciplines and pursue ideals.

While calling for more quality cultural products for the country's minors, Liu stressed a further crackdown on lewd content in the cultural market, especially online pornography.