Business / Auto China

BMW ActiveE Project starts in Beijing

By Han Tianyang (China Daily) Updated: 2013-06-24 07:41

During the project, one BMW dealership in Beijing and one in Shenzhen will handle maintenance and repair.

Equipped with professional tools and technicians specially trained for electric vehicles, both dealerships are also BMW "5S" dealerships. In addition to providing the services of 4S outlets, they have certain requirements for sustainability, which is what the additional "S" represents.

"BMW has been in China for quite some years, so we understand the market and we have a realistic plan," said Gunther Quest, head of E-Mobility and BMW i Region China

He said the fact that there were nearly 1,000 applicants for the BMW ActiveE is also encouraging and shows that the market here is becoming mature.

Julian Weber, head of Innovation Projects E-mobility at the BMW Group, said that the company is convinced there is a "huge market for e-mobility".

"There will be a lot of people who will drive electric cars not only because they are zero-emission but because of the smooth driving," Weber said.

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