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Women entrepreneurs more successful, study finds

By Hou Liqiang | | Updated: 2016-12-19 18:10

Businesses started by China's female entrepreneurs are more likely to succeed than those of their male peers, a new study has found.

The report, on entrepreneurs age 35 and under, was released by the Ministry of Human Resources and Social Security and microfinance company CreditEase on Monday.

It also found more men start businesses, with about 60 percent of the 5,981 entrepreneurs surveyed being men.

Yet researchers found more women actually survive in business. Compared with a similar study last year, they said 69 percent of female entrepreneurs had succeeded, 3.1 percentage points higher than their male peers.

Bao Chunlei, a researcher at the Institute of Labor Science who wrote the report, said female entrepreneurs’ success came from being more cautious.

Women pay more attention to risks in their startups, but are less likely to conduct market research before starting their businesses, the report said.

In total, 65 percent of the entrepreneurs surveyed by the report did preliminary market research.

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