"Linsanity" has struck China's sportswear industry. Several Chinese brands are already fighting for the right to represent Jeremy Lin, the Harvard-educated Chinese-American who has become the New York Knicks' star point guard.
New York's seven game winning streak came to an end on Friday, which is the first loss for Knicks since Linsanity hit the court despite Lin's 26 points.
What was totally unexpected was the dramatic entry on the sports and international scene of New York Knicks basketball player Jeremy Lin, a Chinese-American born in Palo Alto, California, to parents from Taiwan.
As the first ripples of "Linsanity" hit Asia, ethnic Chinese-American Jeremy Lin's fairytale rise has marketing men rubbing their hands with glee.
Jeremy Lin's surprising basketball heroics have made the 23-year-old point guard a sports sensation and media darling nearly overnight, and there are no shortage of entrepreneurs trying to cash in.
New York Knicks sensation Jeremy Lin is trying not to get caught up in the buzz generated by his explosion onto the NBA scene but the Taiwanese-American point guard is glad to be helping break down stereotypes.
New York Knicks sensation Jeremy Lin is trying not to get caught up in the buzz generated by his explosion onto the NBA scene but the Taiwanese-American point guard is glad to be helping break down stereotypes.
Jeremy Lin showed off another dimension on his magical NBA ride in leading the Knicks to a 100-85 rout of the Sacramento Kings on Wednesday for New York's seventh win in a row.
'Linsanity' slammed into hockey-mad Canada with the force of a winter storm on Tuesday as Jeremy Lin, the NBA's newest sensation, set hearts aflutter with visit to the league's most northern outpost.
Kobe proving again he is basketball's ultimate showman as he lifted the Los Angeles Lakers to a 94-92 win over the Toronto Raptors on Sunday with some late game heroics.
"Linsanity" reigned at Madison Square Garden for another night on Friday as point guard Jeremy Lin outdueled Kobe Bryant to lead the New York Knicks to a fourth straight win with a 92-85 victory over the Los Angeles Lakers.
NBA commissioner David Stern is already hailing Jeremy Lin – the New York Knicks' Taiwanese-American point guard – as a sensation who might mean another boost to the league's appeal in Asia.
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