Nanfang Media Group looks to new development

The head of Nanfang Media Group, Mo Gaoyi, set out the future plans of the company at an event celebrating the 67th anniversary of its Nanfang Daily newspaper, including transforming communication platforms, content, and business models.

Mo said that over the next three years, the media group will form a communication network integrating newspapers, magazines, websites, apps and Wechat accounts, attracting more readers and making progress in the field of new media.

In addition to offering the latest news, the group will increase its focus on conveying government policies, providing important financial data, as well as events and recreational listings.

Staff members of Nanfang Media Group pose for photo. [Provided to chinadaily.com.cn]

The group merged with the financial department of the Guangdong Broadcasting Corporation this year in order to provide professional financial transaction information. It plans to go public and serve more than 100 million users by 2019.

Mo also spoke of the group transforming from a traditional publisher to a culture and new media group, combining the latest in Internet and cultural resources. "The Nanfang Media Group-owned 289 Art Park will assemble talents and technologies to serve for the industrial upgrade and urban reinvigoration through the online and offline platforms," Mo said.

Mo said that Guangdong-based Nanfang Daily will continue to produce informative news and entertaining stories in both tradiotnal and new media formats.

Huang Changkai, chief editor of Nanfang Daily, said, "Media convergence does not mean repeating news in the newspaper, websites and mobile apps. Instead, we will renew the communication method."

Huang said the paper plans to keep making scoops and in-depth features, as well as adding new items covering livelihood and health.