Finishing touches for foreign models in China

Foreign models feature frequently in advertisements in China, whether it's on billboards, television or online.

They are prominent at auto shows and professional meetings, representing a special brand culture. Businesses want to be international, exotic and popular.

To cater to the demand, the Beijing Institute of Fashion Technology - China's premier educational facility for the fashion industry - has opened the country's first "modeling class" for undergraduate international students. The classes are offered under a Bachelor of Arts major.