Swarovski sparkles in China with innovative strategy

Swarovski, one of the world's leading fashion jewelry brands, is meeting Chinese consumers' evolving demands through sparkling innovation, while keeping its founding principles and passion for mastery, design and craftsmanship at its core.

"We are very proud to be a brand operating in China," said Robert Buchbauer, chairman of the executive board and CEO of the consumer goods business at Swarovski. "Even when there are dips in certain markets around the globe, China consistently performs strongly for us. In fact, at this point in time, it is our leading growth market."

The first of its kind to enter China in the 1970s, Swarovski has reported strong annual sales revenue growth over the past 30 years.