Stay-healthy lifestyle spawns a big demand

Wellness and fitness products, services target young consumers, rake it in

Ze Yuan, 25, a business development executive with an investment company in Beijing, is the kind of Chinese consumer that the multibillion-dollar health-wellness-fitness industry has been targeting of late.

Ze maintains a healthy lifestyle. Cold food is out - bad for tummy. She drinks green tea in summer, chrysanthemum tea in autumn and black tea in winter. She exercises regularly - jogging, badminton, cycling or use of sports equipment are her preferred physical activities. She tops off her day with a foot-soak. Recently, she even tried moxibustion treatment.