Why mainland will be the globe's largest consumer market

In recent years, despite elevating economic instability around the world, China's economic performance has remained buoyant, with the market enjoying continued steady growth.

Thanks to the government's introduction of a number of economic optimization initiatives, Chinese consumers are more confident than ever. Nielsen's China Consumer Trend Index posted a score of 114 in the third quarter, compared to 107 globally. Consumer confidence has translated to healthy consumption levels across the country.

While myriad factors are contributing to China's consumption market, four factors in particular stand out as being core to the sustainable growth of consumer spending - the Belt and Road Initiative or BRI, China's rising female middle-income population, urbanization, and technology-enabled consumption.