Shopping demand during lunch hours brings joy to retailers

Lunch hours are fast becoming a window of opportunity for retailers and e-commerce firms as a growing number of Chinese consumers are making purchases during the two-hour window, experts said.

According to them, busy office employees prefer to go shopping, go to gyms, watch movies, and get a haircut during their lunch break time, in addition to taking a nap. As most people get up early for work, some choose to take a nap in the office after their lunch, but it is usually hard to find a comfortable place to sleep.

Products that can help people to sleep better are enjoying increasing sales on online platforms. They include specially shaped nap pillows, eye masks, earplugs, blankets and foldable beds.