Amazon hopes for bright spot on Black Friday

Tech behemoth Amazon.com Inc is banking on Black Friday, which falls on Nov 29 this year, the beginning of the Christmas shopping season in the United States, to boost cross-border online purchases, as Chinese consumers, especially those living in the third-and fourth-tier cities, display a fast-growing purchasing power for high-quality goods from overseas.

The company kicked off its biggest-ever Black Friday promotion on Thursday by offering tens of thousands of quality products from Amazon's four sites in the US, the United Kingdom, Japan and Germany, as well as speeding up logistics and delivery operations.

Sales revenue on Amazon Global Store, its cross-border shopping platform, achieved double-digit growth in the first three quarters of 2019, with clothing, personal care products, cosmetics and shoes favored by Chinese shoppers, said Li Yanchuan, vice-president of Amazon China.