Guizhou unifying water businesses to back up small firms

China's water-rich Guizhou province is consolidating local drinking water businesses under one roof by launching a unified brand - Colorful Guizhou - for marketing purposes.

The province expects these operations to bring more synergy and cohesiveness to the relevant companies and boost their earnings.

Such moves are part of the provincial government's efforts to further develop the local drinking water industry to take up a larger national market share and make it a driving force of the province's economic growth.