Legoland to cash in on boom in family tourism

Merlin Entertainments, a global leader in location-based family entertainment, announced on Wednesday its plans to open a Legoland resort in Jinshan district in Shanghai, the largest Legoland park in the world, to cash in on the rising family tourism market in China.

The British theme park operator has reached an agreement with the Shanghai Jinshan district government, CMC Inc and investment company behind the Lego empire, KIRKBI Inc, to invest an estimated $500 million in the resort, and the project is not expected to open until after 2023.

The resort will also cover a theme hotel incorporating 250 rooms, coupled with other neighboring facilities.