Trump may revise ban on flavored e-cigarettes

Rule could further devalue startup Juul, leading producer of vaping products

The Trump administration is expected to announce this week that the United States will ban all e-cigarette products except those that taste like tobacco and menthol, a revision from its previous plan to take off the market all flavored e-cigarettes, according to media reports.

The revision is the result of a pushback from conservative groups who argue the original plan could hurt US President Donald Trump's standing with voters next year because vaping is popular in key states he needs to win for reelection, The Wall Street Journal reported on Saturday, citing an unidentified White House official.