Burgeoning membership: Sam's Club wins with quality and value

Shenzhen resident Yu Qian never expected a random visit to the Futian store of Sam's Club to completely change her purchasing habits.

"Out of curiosity, I walked into Sam's Club for the first time in 2011 because I was eager to know why the brand was so confident as to charge a membership fee even before customers purchase anything," she said.

Yu, who once frequently shopped at general stores, embraced Sam's Club right after her first visit. She said the product quality and competitive pricing at Sam's Club were the major factors attracting her. She has visited the club three or four times every month to purchase daily necessities ever since.