Embattled Meitu swears by short videos, plans new features

Selfie app operator Meitu Inc said it will not exit the short video business and plans to introduce more video editing functions on its beauty enhancing photo app Meitu Xiuxiu.

Meitu is determined to further enhance its user engagement and make a breakthrough in the social media sector, said Wu Xinhong, its CEO.

He said the company's video sharing and streaming app Meipai, which targets female users aged 25 to 35, will be part of the ecosystem based on its core product Meitu Xiuxiu.