Popularity of online literature creating new opportunities

The rising popularity of online literature in China is creating new growth opportunities for businesses in culture and entertainment, industry experts said.

More films based on online literary works are expected to hit China's movie theaters, and online novels have also been adapted into TV series and video games with great commercial success, He Hong, head of the Internet Literature of the China Writers Association, said on Tuesday at the sixth World Internet Conference in Wuzhen, Zhejiang province.

He said that a complete industrial chain based on the licensing of popular online literature which consists of its publication and adaptation to films, TV series, games and animated works, has been formed.