Handmade and homemade for success

Knitwear entrepreneur employs dozens of local villagers as his bold sweaters become an online hit

"My dream is to build a high-end brand like Chanel, that's the goal of Panwallzer," said Pan Ruibin, the 34-year-old owner of an online knitwear shop known for its bold designs and handmade products.

So far, Panwallzer Handmade Sweaters has done well knitting its way to success. On Douyin, a popular short video app, it has captivated 1.9 million followers and gained 13.7 million likes.