Promoting charm of Chinese brands

Ningbo Peacebird makes domestic fashion a big-ticket item in exports

China, traditionally home to manufacturers, infrastructure project contractors and service providers, is not usually a place where people expect to find fashion elements with international appeal, much less a room for appreciative fans.

Things are gradually changing though. With more young Chinese consumers tending to buy clothing of domestic brands in recent years, Ningbo Peacebird Fashion Co Ltd, a major multi-brand fashion company in China, has reaped big dividends from the trend. It plans to continue to expand its global presence with more flexible branding strategies, international designers and innovations.