On chinadaily.com.cn

Biz: Toymaker open to green 'rental' plan

Danish toymaker Lego is considering a brick rental plan in an attempt to cut down on plastic waste. The company has vowed to make all its bricks from sustainable sources by 2030 and is investing significant resources into finding alternatives. Tim Brooks, the company's vice-president responsible for sustainability, said it was "totally open" to the idea of a product rental plan but acknowledged that lost pieces could pose a significant problem. The group makes 19 billion pieces per year - 36,000 a minute - that are made solely of plastic, while much of its internal packaging is also plastic. Lego reportedly emits about 1 million metric tons of carbon dioxide each year, with about three-quarters coming from raw materials that go into factories.

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