Chinese travelers head for the wilderness

Chinese holidaymakers are becoming increasingly adventurous and would sooner set off on a wilderness excursion than spend time shopping or exploring cities, a survey from Scotland's tourism authority reveals.

In the survey, 87 percent of Chinese respondents said they would like to return to Scotland, thanks to its "beautiful landscapes", and most prioritized trips to lakes and mountains over retail forays or inner-city sightseeing.

VisitScotland said this trend emerged in a recently completed major marketing report on China that it commissioned in a bid to better understand Chinese tourists and help improve their experiences.