Plant-based meat firms make hay as demand surges

Plant-based meat manufacturers from China are looking to tap more mass market consumers as demand for such products continues to surge across the world.

Companies are not only developing novel products, such as popular Chinese snacks and traditional food for holidays, but are also teaming up with large scale chain supermarkets to promote the food products.

"In the next five years, our factory's output value of plant-based meat products will reach 500 million yuan ($70 million)," said Zhou Qiyu, director of the product and branding department at Shenzhen-based Whole Perfect Food, one of the largest plant-based meat manufacturers in China.