Outbound Chinese become more adventurous as group profile changes

Visiting mostly iconic landmarks, partaking in shopping, eating Chinese cuisine?

These stereotypes of Chinese travelers overseas are fast becoming obsolete, according to a raft of new studies depicting the changing profile of the group.

Making multiple visits to the same destination is one marked departure from the traditional perception of Chinese travelers, according to the latest report by Airbnb, the United-States company that offers online booking for homestay services, and the Chinese consultancy CBN Data.