Millennial Chinese consumers aver diamonds are forever
By Zhu Wenqian | China Daily | Updated: 2019-09-30 08:10
Chinese millennial consumers - people born between 1982 and 2000 - are taking a shine to diamond-studded jewelry.
The notion of eternal love endowed with diamond rings is being gradually recognized by young Chinese, and more international luxury jewelry retailers are banking on China for their future growth, market insiders said.
Diamond-studded jewelry is being increasingly used to commemorate wedding anniversaries in China. The previous trend was to buy pure-gold jewelry.
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