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Louis Dreyfus, Luckin Coffee plan juice JV

World's leading merchants and processors of agricultural goods Louis Dreyfus Co (LDC) and domestic coffee chain operator Luckin Coffee have signed an agreement on Thursday to establish a joint venture to develop a co-branded Luckin Juice business in China, cashing in the country's fast-growing healthy drinks market. The project is expected to be launched in early 2020. The business will focus on co-branded Not From Concentrate (NFC) orange, lemon and apple juices. Louis Dreyfus will be responsible for the full value chain from its farms to customers at destination, and plans to build its own bottling plant in the future.

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