Tiffany brings its glittering treasures to Shanghai

With a whopping collection of 350 items, including one of the world largest and rarest yellow diamonds weighing 128.54 carats, Tiffany & Co is unveiling its largest exhibition in history in Shanghai on Wednesday.

Alessandro Bogliolo, CEO of the brand, said the exhibition is actually tailored for China, the second biggest market after its home market for the 182-year-old US luxury jeweler.

"It started with the idea of having a big exhibition in China, because this is the strong request from our customers in the country. And because it is in Shanghai, we think let's do something that is not traditional, conventional or repetitive of other brands," said Bogliolo prior to the news conference launching the exhibition.