Ne Zha's journey to North America reveals flaws in marketing strategy

THE GAP BETWEEN NE ZHA'S DOMESTIC and North American box office should prompt Chinese filmmakers to improve their "going global" strategy, writes China Daily writer Wang Yiqing:

Chinese animation film Ne Zha made 4.9 billion yuan ($690.9 million) at the domestic box office - the second highest box office on the Chinese mainland.

But in the two weeks since being released in North America, the film has made less than $3 million. Still, Ne Zha's box office in North America is higher than the $2.72 million by Wolf Warrior 2, the top box office grosser on the mainland. Wandering Earth, China's third-highest-earning film, performed better than both in the North American market, making $5.88 million at the box office.