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Bookstores turn innovative to attract digital-age consumers and stay afloat

E-books, e-book readers and e-commerce may be transforming the publishing industry as well as people's reading habits globally, but the brick-and-mortar bookstores aren't in the mood to throw in the towel just yet.

Faced with the prospect of declining sales and dwindling footfalls, bookstores are writing a new chapter in the history of China's publishing industry by turning innovative and underlining enriched experiences for consumers.