The ingredients of success

Online food celebrities cook up a menu of imagination to whet our appetites, Xing Wen reports.

Zhou Xiaohui has cooked up a surefire recipe for success. The ingredients are a dash of hard work, a spoonful of imaginative cooking, a good stock of personality, sauteed and spiced up with popularity.

Zhou, 25, is one of a growing number of Chinese gourmets who have successfully served up a feast of content on YouTube. Based in Chengdu, Sichuan province, Zhou boasts more than 7.3 million online followers, making her the most popular Chinese food blogger.