UK brand takes the art route

Tony Wang, who has been living in London since high school, says: "The weather is always the best topic to start a conversation with here, and complaining about wet shoes and a destroyed hairstyle can bring people closer.

"I spend most of my time thinking about two things: what to eat, except potato, and what to wear to handle another cold, windy, rainy day."

As early as 1894, John Barbour had already noticed the trouble that came with volatile weather and also the need for waterproof clothing. So, he started by supplying oilskins to outdoor workers, such as fishermen and sailors.