Push to go global brings big business in gaming sector

The growing number of Chinese mobile gaming companies exploring overseas markets due to competition at home has created an opportunity for AppLovin, a leading US mobile game marketing platform and publisher.

"One of the biggest changes we have seen is that Chinese apps can succeed abroad if they have mass appeal. There are cultural differences in terms of the style and types of games people play, but we're seeing casual gaming growing globally," said Adam Foroughi, CEO and co-founder of AppLovin.

"Such opportunities make China an important market for us. It is one of the largest markets for us and we believe it will continue to grow even more," he said.